A reading challenge from @WorldBookNight and @ReadingAgency | #WorldBookNight #RoadToReading | @midascampaigns

The national charity The Reading Agency is launching a brand new “Couch to 5k” initiative for new and lapsed readers – the Road to Reading. It’s the kind of “Couch to 5K” challenge I can get on board with – no running involved!

People can now sign up for the challenge to read for 30 minutes each week over a 10-week period, receiving helpful tips along the way and see what a difference regular reading makes to their lives. You can sign up at worldbooknight.org, with the challenge officially kicking off on World Book Night, during the Reading Hour (7-8pm) on Sunday 23rd April.

Together with the whole nation, The Reading Agency will be inviting participants in the Road to Reading to tick off their first 30 minutes of reading then, spending time with a good book and inviting others to do the same.

As a nation, we all read more during lockdown, but many might now be finding it hard to read regularly. Designed for lapsed and seasoned readers alike, the Road to Reading is the perfect way to fall back in love with books, and see your life transformed by the benefits of regular reading.

Perfect for those who used to read more, but now struggle to find the time, or readers who haven’t picked up a book in a while, the Road to Reading invites everyone to pledge to read every week for 30 minutes, for a 10-week period.

Regular readers can also join in by signing up and logging their reads, with survey insights feeding into a national study into reading and life satisfaction. The Reading Agency hopes that reading lovers will help to sign people up to take part, supporting their mission to get the nation reading.

To anyone taking part, The Reading Agency will be then sharing weekly tips, useful advice, reading recommendations and more, aimed at helping participants along the way. There will also be ideas for shorter reads from the Quick Reads series, and social media assets for people to share their progress with friends and family.

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